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Why B2B suppliers and service providers have a hard time generating inquiries via their own website these days, and what alternatives there are

07/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digitized business world, online presence and lead generation are critical for B2B vendors and service providers. Yet many companies face the challenge of generating inquiries through their own website. This article explores the reasons behind this problem and presents alternative approaches to attract qualified leads.

1. Overwhelm due to the multitude of websites:

The Internet is flooded with websites of B2B vendors and service providers. Customers have a seemingly endless choice, making it difficult to stand out from the crowd. Often, websites are not optimized enough to convert visitors into paying customers.

2. Lack of search engine optimization (SEO):

Poor visibility in search engine results can prevent potential customers from finding the website in the first place. Without a targeted SEO strategy, valuable leads are lost.

3. Complex offerings and opaque content:

B2B products and services can often be complex. If the website fails to convey this information clearly and understandably, visitors will lose interest and look elsewhere for solutions.

4. Lack of personalized targeting:

Websites that fail to capture visitors' needs and interests and provide them with personalized content may have a hard time establishing an emotional connection and building trust.

5. Competition from third-party platforms:

Third-party platforms such as LinkedIn, Xing, and business directories offer B2B companies the opportunity to showcase their services to a wide audience. As a result, they compete directly with their own website for the attention of the target group.

Alternatives to lead generation via one's own website:

1. Content marketing:

By creating and sharing high-quality, relevant content, B2B providers can position themselves as experts and attract potential customers. Blog posts, case studies, white papers, and videos are just a few examples of content that can build trust and convert visitors into leads.

2. Social Media Marketing:

A targeted presence on social media platforms allows companies to engage their target audience directly and build relationships. Interactive content and targeted advertising can capture the attention of potential customers.

3. Influencer marketing:

Working with influential people or companies in the industry can increase a B2B vendor's credibility and reach. Recommendations from trusted sources can pique the interest of potential customers.

4. Webinars and virtual events:

Hosting webinars and virtual events allows B2B companies to showcase their expertise live and engage directly with audiences.

5. Collaborations and partnerships:

Collaborating with other companies can lead to mutual benefits by gaining access to the partner's customers and thus generating new potential leads.

Conclusion:

Generating inquiries through your own website can be challenging for B2B vendors and service providers, but there are numerous alternative ways to attract qualified leads. A smart combination of content marketing, social media marketing, influencer marketing and the use of webinars or partnerships can increase reach and significantly improve the chances of successful lead generation. Companies should regularly review their marketing strategies to find the best approaches for their individual goals and position themselves successfully in the highly competitive B2B landscape.

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The importance of influencer marketing for your business

07/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Influencer marketing has become one of the most important online marketing strategies in recent years. It involves getting people with a large following on social media platforms to promote products or services. But why is influencer marketing so important for your business? Here are some reasons:

Trust and credibility

Influencers have built a strong connection with their followers and are often considered experts in a particular field. By working with an influencer, your business can gain the trust and credibility of your target audience. An influencer's recommendation can play a big role in convincing potential customers to try your product or service.

Reach and visibility

Influencers often have a large number of followers on various social media platforms. By working with an influencer, your business can leverage that reach to gain more visibility. Publishing posts about your business can lead to increased traffic to your website and more exposure for your business.

Target your audience

Influencers often have a specific audience that they target. By working with an influencer, you can ensure that your product or service is targeted to the right audience. By doing so, you increase the likelihood of reaching potential customers who are interested in your product or service.

Creativity and innovation

Influencers are often very creative and have a good sense of what works with their followers. By working with an influencer, you can benefit from that creativity and innovation. An influencer can help your business come up with new ideas for marketing campaigns and products.

Conclusion

Influencer marketing can be a very effective online marketing strategy to promote your business. By working with an influencer, you can gain trust and credibility, increase reach and visibility, target your audience, and benefit from the influencer's creativity and innovation. Before you decide to work with an influencer, however, make sure the influencer is a good fit for your business and your values.

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How can i build backlinks as quickly as possible?

07/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Backlinks are hyperlinks that point from one web page to another web page. When a web page links to another web page, this is called a "backlink". Backlinks are important for the search engine optimization (SEO) of a website, because they are considered by search engines like Google as a kind of "recommendation".

Backlinks serve as an indication to search engines that the linked website is trustworthy, relevant and of high quality. The more high-quality backlinks a website has, the more likely it is to rank higher in search engine results.

Backlinks are interpreted by search engine algorithms as a sign of a website's authority and value. If a website receives many high-quality backlinks from other trusted and relevant websites, it is considered more reliable and valuable. This increases the chances that it will appear in the top positions in search engine results.

It is important to note, however, that not all backlinks are created equal. Quality is more important than quantity. Backlinks from highly reputable websites that thematically match the linked website carry more weight than mass links from low-quality websites.

When it comes to building backlinks quickly, it's important to have a balanced strategy. Here are some tips that can help you do that:

Create quality content: create interesting and relevant content on your website or blog. Quality content is more likely to be linked to by other websites because it adds value.

Guest posts: Look for websites or blogs in your niche that accept guest posts. Offer to create an informative article or infographic for them and include your link. This will give you a backlink and potentially reach a new audience.

Directory listings: Submit to industry-specific directories and business directories. These listings can help you get backlinks from authoritative sources.

Broken link building: find websites in your niche that have broken links. Create quality replacement content and ask the site owners if they would like to include your link in place of the broken link.

Social Media: Actively share your content on social media platforms such as Facebook, Twitter and LinkedIn. If your content is valuable, it can be shared and linked to by other users.

Infographics and videos: Create informative infographics or videos and share them in various online communities. Such visual content is often shared and can generate backlinks.

Build relationships: Cultivate relationships with other website owners, bloggers and influencers in your niche.By building relationships and offering mutual support, you can create opportunities for backlinks.

Press Releases:Post press releases about interesting developments or news in your business. This can get you links from press portals and other relevant sites.

It is important to note, however, that building quality backlinks takes time and persistence.Go for sustainable strategies instead of short-term tactics to achieve long-term results.

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Index - All topics in our blog

07/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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problems https://www.fischer-data-science.com/de/blog/tag/problems/

process https://www.fischer-data-science.com/de/blog/tag/process/

product-launch https://www.fischer-data-science.com/de/blog/tag/product-launch/

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programmers https://www.fischer-data-science.com/de/blog/tag/programmers/

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publishers https://www.fischer-data-science.com/de/blog/tag/publishers/

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review https://www.fischer-data-science.com/de/blog/tag/review/

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Knowledge Base: Table of Contents Press Relations & Public Relations

07/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A good PR photo should meet these criteria https://www.fischer-data-science.com/en/blog/a-good-pr-photo-should-meet-these-criteria

All editorial offices at a glance - Send press releases quickly and cost-effectively https://www.fischer-data-science.com/en/blog/all-editorial-offices-at-a-glance-send-press-releases-quickly-and-cost-effectively

All Startup Media at a glance https://www.fischer-data-science.com/en/blog/all-startup-media-at-a-glance

Are press releases free of charge? https://www.fischer-data-science.com/en/blog/are-press-releases-free-of-charge

Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time https://www.fischer-data-science.com/en/blog/are-you-looking-for-current-price-lists-or-advertising-rates-of-newspapers-thanks-to-linked-media-data-you-save-valuable-time

Basic knowledge of PR & Public Relations - What you need to know https://www.fischer-data-science.com/en/blog/basic-knowledge-of-pr-und-public-relations-what-you-need-to-know

Basics of press and media relations https://www.fischer-data-science.com/en/blog/basics-of-press-and-media-relations

Basics of Press Relations - A Guide for More Success and Reach https://www.fischer-data-science.com/en/blog/basics-of-press-relations-a-guide-for-more-success-and-reach

Book PR - How authors get their book into the press https://www.fischer-data-science.com/en/blog/book-pr-how-authors-get-their-book-into-the-press

Build & maintain press distribution lists - How to minimize the amount of work involved in finding new contacts https://www.fischer-data-science.com/en/blog/build-und-maintain-press-distribution-lists-how-to-minimize-the-amount-of-work-involved-in-finding-new-contacts

Build press distribution list yourself or buy - These are the pros and cons https://www.fischer-data-science.com/en/blog/build-press-distribution-list-yourself-or-buy-these-are-the-pros-and-cons

Building a media-effective distribution list - How to increase your media visibility & reach https://www.fischer-data-science.com/en/blog/building-a-media-effective-distribution-list-how-to-increase-your-media-visibility-und-reach

Buy or rent contact details & editorial addresses? https://www.fischer-data-science.com/en/blog/buy-or-rent-contact-details-und-editorial-addresses

Buy press distribution list - How expensive is it? https://www.fischer-data-science.com/en/blog/buy-press-distribution-list-how-expensive-is-it

Buy press mailing list - This is what you need to consider https://www.fischer-data-science.com/en/blog/buy-press-mailing-list-this-is-what-you-need-to-consider

Buy press mailing list - What to consider? https://www.fischer-data-science.com/en/blog/buy-press-mailing-list-what-to-consider

Buying a press mailing list - What to consider? https://www.fischer-data-science.com/en/blog/buying-a-press-mailing-list-what-to-consider

Checklist - What your press release should contain https://www.fischer-data-science.com/en/blog/checklist-what-your-press-release-should-contain

Checklist press release - What to pay attention to before sending https://www.fischer-data-science.com/en/blog/checklist-press-release-what-to-pay-attention-to-before-sending

Cloud-based PR software - What are the advantages? https://www.fischer-data-science.com/en/blog/cloud-based-pr-software-what-are-the-advantages

Collect PR & Marketing Contact Data in Real Time - Without Googling https://www.fischer-data-science.com/en/blog/collect-pr-und-marketing-contact-data-in-real-time-without-googling

Contacting editorial offices - That's what counts https://www.fischer-data-science.com/en/blog/contacting-editorial-offices-that-s-what-counts

Contemporary press relations with new PR software - Send press release https://www.fischer-data-science.com/en/blog/

Costs press distribution list - You have to reckon with these costs https://www.fischer-data-science.com/en/blog/costs-press-distribution-list-you-have-to-reckon-with-these-costs

Creating distribution lists step by step - How your press release reaches the editorial offices https://www.fischer-data-science.com/en/blog/creating-distribution-lists-step-by-step-how-your-press-release-reaches-the-editorial-offices

Creating Press Releases - Our Tips for Success https://www.fischer-data-science.com/en/blog/creating-press-releases-our-tips-for-success

Demo version of the media & PR database - Register now for the online demo https://www.fischer-data-science.com/en/blog/demo-version-of-the-media-und-pr-database-register-now-for-the-online-demo

Distribution tool or send it yourself? How to get your message into the press https://www.fischer-data-science.com/en/blog/distribution-tool-or-send-it-yourself-how-to-get-your-message-into-the-press

DIY! Doing press work the same way without an expensive PR agency https://www.fischer-data-science.com/en/blog/diy-doing-press-work-the-same-way-without-an-expensive-pr-agency

Do you want to write your own press release or have it written? https://www.fischer-data-science.com/en/blog/do-you-want-to-write-your-own-press-release-or-have-it-written

DSGVO and press distribution list - What is allowed, what is not? https://www.fischer-data-science.com/en/blog/dsgvo-and-press-distribution-list-what-is-allowed-what-is-not

Editorial addresses only as an Excel spreadsheet? Not with us https://www.fischer-data-science.com/en/blog/editorial-addresses-only-as-an-excel-spreadsheet-not-with-us

Editorial database: Can I send my press releases directly? https://www.fischer-data-science.com/en/blog/editorial-database-can-i-send-my-press-releases-directly

Effective press & media relations - from hidden champion to well-known brand https://www.fischer-data-science.com/en/blog/effective-press-und-media-relations-from-hidden-champion-to-well-known-brand

Establishing journalist contacts - How to get into trade media https://www.fischer-data-science.com/en/blog/establishing-journalist-contacts-how-to-get-into-trade-media

Example of a press release - structure & tips https://www.fischer-data-science.com/en/blog/example-of-a-press-release-structure-und-tips

FAQ - Writing a press release https://www.fischer-data-science.com/en/blog/faq-writing-a-press-release

Find contact details of journalists easily - our tutorial shows you how https://www.fischer-data-science.com/en/blog/find-contact-details-of-journalists-easily-our-tutorial-shows-you-how

Find journalist contacts easier https://www.fischer-data-science.com/en/blog/find-journalist-contacts-easier

Find journalists and approach them correctly https://www.fischer-data-science.com/en/blog/find-journalists-and-approach-them-correctly

Find media data quickly - Here you will find it https://www.fischer-data-science.com/en/blog/find-media-data-quickly-here-you-will-find-it

Find publishers easily - With our publisher search engine https://www.fischer-data-science.com/en/blog/find-publishers-easily-with-our-publisher-search-engine

Finding and establishing press contacts - How and where do I find suitable editorial offices? https://www.fischer-data-science.com/en/blog/finding-and-establishing-press-contacts-how-and-where-do-i-find-suitable-editorial-offices

Finding suitable editorial addresses - this is how it works https://www.fischer-data-science.com/en/blog/finding-suitable-editorial-addresses-this-is-how-it-works

Free press portals - We know them all https://www.fischer-data-science.com/en/blog/free-press-portals-we-know-them-all

Free press portals - What good are they really? https://www.fischer-data-science.com/en/blog/free-press-portals-what-good-are-they-really

Free press release - What good are free tools? https://www.fischer-data-science.com/en/blog/free-press-release-und-press-relations-guide

Free Press Release & Press Relations Guide https://www.fischer-data-science.com/en/blog/free-press-release-what-good-are-free-tools

Freelance Journalists - Where to find lists? https://www.fischer-data-science.com/en/blog/freelance-journalists-where-to-find-lists

Generating media interest - More media presence with a small budget https://www.fischer-data-science.com/en/blog/generating-media-interest-more-media-presence-with-a-small-budget

Getting your message into the media - Paid articles vs. real relevance https://www.fischer-data-science.com/en/blog/getting-your-message-into-the-media-paid-articles-vs-real-relevance

Have a press release written - How expensive is it and what costs should I expect? https://www.fischer-data-science.com/en/blog/have-a-press-release-written-how-expensive-is-it-and-what-costs-should-i-expect-

Higher credibility through media presence - Why trust is the decisive success factor https://www.fischer-data-science.com/en/blog/higher-credibility-through-media-presence-why-trust-is-the-decisive-success-factor

How a Rostock startup is turning the European PR industry upside down https://www.fischer-data-science.com/en/blog/how-a-rostock-startup-is-turning-the-european-pr-industry-upside-down

How are press releases published? https://www.fischer-data-science.com/en/blog/how-are-press-releases-published

How can I contact journalists? https://www.fischer-data-science.com/en/blog/how-can-i-contact-journalists

How can I get into the press at a reasonable price? https://www.fischer-data-science.com/en/blog/how-can-i-get-into-the-press-at-a-reasonable-price

How can I maximize my media exposure? https://www.fischer-data-science.com/en/blog/how-can-i-maximize-my-media-exposure

How can I save time in my daily PR work? https://www.fischer-data-science.com/en/blog/how-can-i-save-time-in-my-daily-pr-work

How do I attract the attention of media representatives to myself or my company? https://www.fischer-data-science.com/en/blog/how-do-i-attract-the-attention-of-media-representatives-to-myself-or-my-company

How do I become a journalist? https://www.fischer-data-science.com/en/blog/how-do-i-become-a-journalist

How do I become a reporter? https://www.fischer-data-science.com/en/blog/how-do-i-become-a-reporter

How do I create a Press Kit? https://www.fischer-data-science.com/en/blog/how-do-i-create-a-press-kit

How do I get a volunteer position? https://www.fischer-data-science.com/en/blog/how-do-i-get-a-volunteer-position

How do I get into the media? https://www.fischer-data-science.com/en/blog/how-do-i-get-into-the-media

How do I get media coverage? https://www.fischer-data-science.com/en/blog/how-do-i-get-media-coverage-

How do I get more media requests? https://www.fischer-data-science.com/en/blog/how-do-i-get-more-media-requests

How do I get my company into the press or media? https://www.fischer-data-science.com/en/blog/how-do-i-get-my-company-into-the-press-or-media

How do I get my message into the media? https://www.fischer-data-science.com/en/blog/how-do-i-get-my-message-into-the-media

How do I get my press release into Google News? https://www.fischer-data-science.com/en/blog/how-do-i-get-my-press-release-into-google-news

How do I issue a press release? https://www.fischer-data-science.com/en/blog/how-do-i-issue-a-press-release

How do I place articles in the media? https://www.fischer-data-science.com/en/blog/how-do-i-place-articles-in-the-media

How do I write a good press release? https://www.fischer-data-science.com/en/blog/how-do-i-write-a-good-press-release

How do I write a press release? https://www.fischer-data-science.com/en/blog/how-do-i-write-a-press-release

How do I write to editorial offices? https://www.fischer-data-science.com/en/blog/how-do-i-write-to-editorial-offices

How do you build a press distribution list? https://www.fischer-data-science.com/en/blog/how-do-you-build-a-press-distribution-list

How do you get editorial addresses? https://www.fischer-data-science.com/en/blog/how-do-you-get-editorial-addresses

How do you get into the media? https://www.fischer-data-science.com/en/blog/how-do-you-get-into-the-media

How does PR work for authors? How your book gets media attention https://www.fischer-data-science.com/en/blog/how-does-pr-work-for-authors-how-your-book-gets-media-attention

How Founder & start-ups get into the media https://www.fischer-data-science.com/en/blog/how-founder-und-start-ups-get-into-the-media

How good are free press distribution lists? https://www.fischer-data-science.com/en/blog/how-good-are-free-press-distribution-lists

How good are free press portals? https://www.fischer-data-science.com/en/blog/how-good-are-free-press-portals

How many editorial addresses are included? https://www.fischer-data-science.com/en/blog/how-many-editorial-addresses-are-included

How much does a press release cost? https://www.fischer-data-science.com/en/blog/how-much-does-a-press-release-cost

How press releases can increase your media visibility https://www.fischer-data-science.com/en/blog/how-press-releases-can-increase-your-media-visibility

How should a press release be structured? https://www.fischer-data-science.com/en/blog/how-should-a-press-release-be-structured

How should I write to the press? https://www.fischer-data-science.com/en/blog/how-should-i-write-to-the-press

How to achieve higher media visibility with our editorial database https://www.fischer-data-science.com/en/blog/how-to-achieve-higher-media-visibility-with-our-editorial-database

How to Build a PR Media List https://www.fischer-data-science.com/en/blog/how-to-build-a-pr-media-list

How to build a press distribution list https://www.fischer-data-science.com/en/blog/how-to-build-a-press-distribution-list

How to build a press distribution list at low cost https://www.fischer-data-science.com/en/blog/how-to-build-a-press-distribution-list-at-low-cost

How to build a press distribution list properly? https://www.fischer-data-science.com/en/blog/how-to-build-a-press-distribution-list-properly

How to build your optimal press distribution list https://www.fischer-data-science.com/en/blog/how-to-build-your-optimal-press-distribution-list

How to compile your own specialist distribution lists https://www.fischer-data-science.com/en/blog/how-to-compile-your-own-specialist-distribution-lists

How to Create a Media List https://www.fischer-data-science.com/en/blog/how-to-create-a-media-list

How to create a press kit https://www.fischer-data-science.com/en/blog/how-to-create-a-press-kit

How to create a press release - A guide https://www.fischer-data-science.com/en/blog/how-to-create-a-press-release-a-guide

How to create a press release in a few steps https://www.fischer-data-science.com/en/blog/how-to-create-a-press-release-in-a-few-steps

How to create an editorial plan? https://www.fischer-data-science.com/en/blog/how-to-create-an-editorial-plan

How to create PR content for the different target groups https://www.fischer-data-science.com/en/blog/how-to-create-pr-content-for-the-different-target-groups

How to develop a strong communication strategy https://www.fischer-data-science.com/en/blog/how-to-develop-a-strong-communication-strategy

How to distribute a press release https://www.fischer-data-science.com/en/blog/how-to-distribute-a-press-release

How to fail with your press release in any case - The biggest mistakes https://www.fischer-data-science.com/en/blog/how-to-fail-with-your-press-release-in-any-case-the-biggest-mistakes

How to get media coverage for your startup https://www.fischer-data-science.com/en/blog/how-to-get-media-coverage-for-your-startup

How to get your message across https://www.fischer-data-science.com/en/blog/how-to-get-your-message-across

How to have storytelling take your PR to the next level https://www.fischer-data-science.com/en/blog/how-to-have-storytelling-take-your-pr-to-the-next-level

How to improve your media presence https://www.fischer-data-science.com/en/blog/how-to-improve-your-media-presence

How to improve your online presence https://www.fischer-data-science.com/en/blog/how-to-improve-your-online-presence

How to include press releases in emails https://www.fischer-data-science.com/en/blog/how-to-include-press-releases-in-emails

How to increase the reach of a press release https://www.fischer-data-science.com/en/blog/how-to-increase-the-reach-of-a-press-release

How to make your brand known with the help of blogging https://www.fischer-data-science.com/en/blog/how-to-make-your-brand-known-with-the-help-of-blogging

How to maximize the likelihood of your press release making the news https://www.fischer-data-science.com/en/blog/how-to-maximize-the-likelihood-of-your-press-release-making-the-news

How to optimize your press releases https://www.fischer-data-science.com/en/blog/how-to-optimize-your-press-releases

How to present your brand at trade shows and events https://www.fischer-data-science.com/en/blog/how-to-present-your-brand-at-trade-shows-and-events

How to publish press releases in a targeted manner https://www.fischer-data-science.com/en/blog/how-to-publish-press-releases-in-a-targeted-manner

How to publish press releases in online newspapers and magazines https://www.fischer-data-science.com/en/blog/how-to-publish-press-releases-in-online-newspapers-and-magazines

How to reach editorial offices and journalists in a cheap and time-saving way? https://www.fischer-data-science.com/en/blog/how-to-reach-editorial-offices-and-journalists-in-a-cheap-and-time-saving-way

How to send a press release cheaply & effectively https://www.fischer-data-science.com/en/blog/how-to-send-a-press-release

How to send a press release? https://www.fischer-data-science.com/en/blog/how-to-send-a-press-release-cheaply-und-effectively

How to send press releases to the media https://www.fischer-data-science.com/en/blog/how-to-send-press-releases-to-the-media

How to send press releases to trade publications https://www.fischer-data-science.com/en/blog/how-to-send-press-releases-to-trade-publications

How to share a press release on social media https://www.fischer-data-science.com/en/blog/how-to-share-a-press-release-on-social-media

How to share a press release on Twitter and Facebook https://www.fischer-data-science.com/en/blog/how-to-share-a-press-release-on-twitter-and-facebook

How to strategically build your press distribution list https://www.fischer-data-science.com/en/blog/how-to-strategically-build-your-press-distribution-list

How to strengthen your image through communication and PR measures https://www.fischer-data-science.com/en/blog/how-to-strengthen-your-image-through-communication-and-pr-measures

How to successfully send a press release in 2023 https://www.fischer-data-science.com/en/blog/how-to-successfully-send-a-press-release-in-2022

How to take your public relations to the next level https://www.fischer-data-science.com/en/blog/how-to-take-your-public-relations-to-the-next-level

How to win new customers with content marketing https://www.fischer-data-science.com/en/blog/how-to-win-new-customers-with-content-marketing

How to write a good press release https://www.fischer-data-science.com/en/blog/how-to-write-a-good-press-release

How to write a press release that will also be read https://www.fischer-data-science.com/en/blog/how-to-write-a-press-release

How to write a press release? https://www.fischer-data-science.com/en/blog/how-to-write-a-press-release-that-will-also-be-read

How to write a press text? https://www.fischer-data-science.com/en/blog/how-to-write-a-press-text

How your press release reaches the editorial offices https://www.fischer-data-science.com/en/blog/how-your-press-release-reaches-the-editorial-offices

Instruction Media & PR Database https://www.fischer-data-science.com/en/blog/instruction-media-und-pr-database

Instruction Media & PR Database II https://www.fischer-data-science.com/en/blog/instruction-media-und-pr-database-part-2

Is there a directory of editorial offices? https://www.fischer-data-science.com/en/blog/is-there-a-directory-of-editorial-offices

Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices? https://www.fischer-data-science.com/en/blog/issuing-press-releases-and-distributing-them-to-editorial-offices-how-does-my-message-get-to-the-editorial-offices-

Journalist data - Where can I find it? https://www.fischer-data-science.com/en/blog/journalist-data-where-can-i-find-it

Knowledge Base: Table of Contents Press Relations & Public Relations https://www.fischer-data-science.com/en/blog/latest-news-why-pr-monopolists-and-software-dinosaurs-will-lose-customers-massively-in-2023

Latest News: Why PR monopolists and software dinosaurs will lose customers massively in 2023 https://www.fischer-data-science.com/en/blog/launch-of-the-european-media-database-imminent

Launch of the European Media Database Imminent https://www.fischer-data-science.com/en/blog/list-of-media-contacts-this-will-get-you-into-the-media

List of media contacts - This will get you into the media https://www.fischer-data-science.com/en/blog/locate-contact-persons-by-department-and-contact-them-in-a-time-saving-manner

Locate contact persons by department and contact them in a time-saving manner https://www.fischer-data-science.com/en/blog/looking-for-inexpensive-pr-software

Looking for inexpensive PR software? https://www.fischer-data-science.com/en/blog/maximum-effect-at-the-lowest-possible-cost-how-the-media-und-pr-database-2023-revolutionizes-your-press-work

Maximum effect at the lowest possible cost - How the Media & PR Database 2023 revolutionizes your press work https://www.fischer-data-science.com/en/blog/

Media & PR database - Test now for free with the demo version https://www.fischer-data-science.com/en/blog/media-und-pr-database-test-now-for-free-with-the-demo-version

Media & PR Database 2022 - The new standard for companies in terms of public relations https://www.fischer-data-science.com/en/blog/media-und-pr-database-2022-the-new-standard-for-companies-in-terms-of-public-relations

Media & Press Relations Online Course - How to Take Your Public Relations to the Next Level https://www.fischer-data-science.com/en/blog/media-und-press-relations-online-course-how-to-take-your-public-relations-to-the-next-level

Media monitoring - How expensive is it and for whom is it worthwhile? https://www.fischer-data-science.com/en/blog/media-monitoring-how-expensive-is-it-and-for-whom-is-it-worthwhile

Media presence for higher brand awareness and more sales - How to become visible https://www.fischer-data-science.com/en/blog/media-presence-for-higher-brand-awareness-and-more-sales-how-to-become-visible

Media Relations - This is how you establish long-term contacts with the media and journalists https://www.fischer-data-science.com/en/blog/media-relations-this-is-how-you-establish-long-term-contacts-with-the-media-and-journalists

Media-effective actions - These ideas exist https://www.fischer-data-science.com/en/blog/media-effective-actions-these-ideas-exist

Minimum price, maximum effect - The press release and its dispatch to editorial offices https://www.fischer-data-science.com/en/blog/minimum-price-maximum-effect-the-press-release-and-its-dispatch-to-editorial-offices

More leads thanks to good storytelling - How to get into the media and win more customers https://www.fischer-data-science.com/en/blog/more-leads-thanks-to-good-storytelling-how-to-get-into-the-media-and-win-more-customers

Online seminar successful press relations - Register now https://www.fischer-data-science.com/en/blog/online-seminar-successful-press-relations-register-now

Our Press Database - The New Standard for Companies & Organizations https://www.fischer-data-science.com/en/blog/our-press-database-the-new-standard-for-companies-und-organizations

Perfect media approach - What you need to keep in mind https://www.fischer-data-science.com/en/blog/perfect-media-approach-what-you-need-to-keep-in-mind

Pitching journalists - Here's how to do it https://www.fischer-data-science.com/en/blog/pitching-journalists-here-s-how-to-do-it

Pitching to journalists the right way - How to hit the mark with your press releases https://www.fischer-data-science.com/en/blog/pitching-to-journalists-the-right-way-how-to-hit-the-mark-with-your-press-releases

Planning media-effective actions for PR/public relations & marketing - ideas, examples and strategies https://www.fischer-data-science.com/en/blog/planning-media-effective-actions-for-pr-public-relations-und-marketing-ideas-examples-and-strategies

PR & Public Relations Price List - What does press relations cost? https://www.fischer-data-science.com/en/blog/pr-und-public-relations-price-list-what-does-press-relations-cost

PR agencies and agencies for communication consulting - we know them all https://www.fischer-data-science.com/en/blog/pr-agencies-and-agencies-for-communication-consulting-we-know-them-all

PR agencies and press offices in Berlin, Hamburg, Munich, Cologne, etc. - The complete list https://www.fischer-data-science.com/en/blog/pr-agencies-and-press-offices-in-berlin-hamburg-munich-cologne-etc-the-complete-list

PR consulting in Hamburg, Berlin, Munich - This is what you can expect https://www.fischer-data-science.com/en/blog/pr-consulting-in-hamburg-berlin-munich-this-is-what-you-can-expect

PR fees 2023 - What does a PR agency cost? https://www.fischer-data-science.com/en/blog/pr-fees-2023-what-does-a-pr-agency-cost

PR for founders & startups: How can I get started cheaply? https://www.fischer-data-science.com/en/blog/pr-for-founders-und-startups-how-can-i-get-started-cheaply

PR industry in upheaval - New lower-cost tools enter the market https://www.fischer-data-science.com/en/blog/pr-industry-in-upheaval-new-lower-cost-tools-enter-the-market

PR reporting - What is the benefit of measuring the success of press relations measures? https://www.fischer-data-science.com/en/blog/pr-reporting-what-is-the-benefit-of-measuring-the-success-of-press-relations-measures

PR simply explained - knowledge for beginners and advanced learners https://www.fischer-data-science.com/en/blog/pr-simply-explained-knowledge-for-beginners-and-advanced-learners

PR software vs. press portals - what is the difference and which ones are available? https://www.fischer-data-science.com/en/blog/pr-software-vs-press-portals-what-is-the-difference-and-which-ones-are-available

Press & Media Relations as a B2B Supplier - How to Create Competitive Advantages https://www.fischer-data-science.com/en/blog/

Press & Public Relations - Everything you need to know https://www.fischer-data-science.com/en/blog/press-und-public-relations-everything-you-need-to-know

Press & Public Relations - What really matters? https://www.fischer-data-science.com/en/blog/press-und-public-relations-what-really-matters

Press & Public Relations for Startups and Entrepreneurs - How to Pitch Properly https://www.fischer-data-science.com/en/blog/press-und-public-relations-for-startups-and-entrepreneurs-how-to-pitch-properly

Press contacts for more success & visibility - Inform now https://www.fischer-data-science.com/en/blog/press-contacts-for-more-success-und-visibility-inform-now

Press distribution & GDPR - With the media & PR database, you can legally get your press release into the editorial offices https://www.fischer-data-science.com/en/blog/press-distribution-und-gdpr-with-the-media-und-pr-database-you-can-legally-get-your-press-release-into-the-editorial-offices

Press relations for solo employed and freelancers and how it´s donehttps://www.fischer-data-science.com/en/blog/press-relations-for-solo-self-employed-and-freelancers-how-its-done

Press relations for law firms and practices - How to expand your client and customer base https://www.fischer-data-science.com/en/blog/

Press relations on a success basis - A good way to get into the press or not? https://www.fischer-data-science.com/en/blog/press-relations-on-a-success-basis-a-good-way-to-get-into-the-press-or-not

Press release - How to make your company or startup known https://www.fischer-data-science.com/en/blog/press-release-how-to-make-your-company-or-startup-known

Press release - What are the 7 W questions? https://www.fischer-data-science.com/en/blog/press-release-what-are-the-7-w-questions

Press Release Distribution for Startups https://www.fischer-data-science.com/en/blog/press-release-distribution-for-startups

Press release distribution list - What must it be able to do? https://www.fischer-data-science.com/en/blog/press-release-distribution-list-what-must-it-be-able-to-do

Press Release Distribution Tool & Media Contacts for your success https://www.fischer-data-science.com/en/blog/press-release-distribution-tool-und-media-contacts-for-your-success

https://www.fischer-data-science.com/en/blog/press-release-distribution-tools-an-overview

Press Release Guide - How to create a good press release https://www.fischer-data-science.com/en/blog/press-release-guide-how-to-create-a-good-press-release

Press release headline - How to create an interesting and meaningful headline that will be read https://www.fischer-data-science.com/en/blog/press-release-headline-how-to-create-an-interesting-and-meaningful-headline-that-will-be-read

Press release template - What it must contain https://www.fischer-data-science.com/en/blog/press-release-template-what-it-must-contain

Press release to send out? https://www.fischer-data-science.com/en/blog/

Professional press relations 2023 - the right way to do it https://www.fischer-data-science.com/en/blog/professional-press-relations-2023-the-right-way-to-do-it

Public Relations - Or: The Art of Influencing Public Opinion https://www.fischer-data-science.com/en/blog/public-relations-or-the-art-of-influencing-public-opinion

Public relations simply explained https://www.fischer-data-science.com/en/blog/public-relations-simply-explained

Public Relations Solutions 2022 - An Overview https://www.fischer-data-science.com/en/blog/public-relations-solutions-2022-an-overview

Publish press release free of charge - Is that still possible in 2023? https://www.fischer-data-science.com/en/blog/publish-press-release-free-of-charge-is-that-still-possible-in-2022

Sample press release - download as pdf or word file https://www.fischer-data-science.com/en/blog/sample-press-release-download-as-pdf-or-word-file

Sample press release - How to achieve your goal https://www.fischer-data-science.com/en/blog/sample-press-release-how-to-achieve-your-goal

Self-PR - How to take public relations into your own hands for yourself or your company https://www.fischer-data-science.com/en/blog/self-pr-how-to-take-public-relations-into-your-own-hands-for-yourself-or-your-company

Send a press release or publish it for free? - What good are free portals? https://www.fischer-data-science.com/en/blog/send-a-press-release-or-publish-it-for-free-what-good-are-free-portals

Send out press releases - What are the alternatives? https://www.fischer-data-science.com/en/blog/send-out-press-releases-what-are-the-alternatives

Send press release immediately without waiting time https://www.fischer-data-science.com/en/blog/send-press-release-immediately-without-waiting-time

Send press releases yourself - With our editorial addresses https://www.fischer-data-science.com/en/blog/send-press-releases-yourself-with-our-editorial-addresses

Sending a news release by e-mail - tips & tricks https://www.fischer-data-science.com/en/blog/sending-a-news-release-by-e-mail-tips-und-tricks

Sending press releases by e-mail - what to watch out for https://www.fischer-data-science.com/en/blog/sending-press-releases-by-e-mail-what-to-watch-out-for

Sending press releases in a targeted manner - How can I distribute my press release? https://www.fischer-data-science.com/en/blog/sending-press-releases-in-a-targeted-manner-how-can-i-distribute-my-press-release

Sending press releases in a targeted manner - How to successfully distribute your press releases https://www.fischer-data-science.com/en/blog/sending-press-releases-in-a-targeted-manner-how-to-successfully-distribute-your-press-releases

Simplify ad planning - thanks to linked media data from editorial offices https://www.fischer-data-science.com/en/blog/simplify-ad-planning-thanks-to-linked-media-data-from-editorial-offices

Starting a career in PR consulting - What do you earn in a PR agency? https://www.fischer-data-science.com/en/blog/starting-a-career-in-pr-consulting-what-do-you-earn-in-a-pr-agency

Strategic structure of the press distribution list - What to consider https://www.fischer-data-science.com/en/blog/strategic-structure-of-the-press-distribution-list-what-to-consider

Structure of a press release - This is how it should be structured https://www.fischer-data-science.com/en/blog/structure-of-a-press-release-this-is-how-it-should-be-structured

Study journalism - Necessary to work in a PR agency? https://www.fischer-data-science.com/en/blog/study-journalism-necessary-to-work-in-a-pr-agency-

Studying journalism - Here's what you should look for in a journalism course https://www.fischer-data-science.com/en/blog/studying-journalism-here-s-what-you-should-look-for-in-a-journalism-course

Submitting a press release - How to get your press message to the target https://www.fischer-data-science.com/en/blog/submitting-a-press-release-how-to-get-your-press-message-to-the-target

Success measurement & -documentation of a press release - from when it really makes sense https://www.fischer-data-science.com/en/blog/success-measurement-und-documentation-of-a-press-release-from-when-it-really-makes-sense

Successful public relations with social media - How to use Instagram, Facebook Twitter and Co in your favor https://www.fischer-data-science.com/en/blog/successful-public-relations-with-social-media-how-to-use-instagram-facebook-twitter-and-co-in-your-favor

Table of Contents Media & Publishers https://www.fischer-data-science.com/en/blog/table-of-contents-media-und-publishers

Table of Contents Media Monitoring & Press Clipping https://www.fischer-data-science.com/en/blog/table-of-contents-media-monitoring-und-press-clipping

The 1x1 of professional communication https://www.fischer-data-science.com/en/blog/the-1x1-of-professional-communication

The basics of media & press relations https://www.fischer-data-science.com/en/blog/the-basics-of-media-und-press-relations-public-relations

The best low cost PR tools 2022 https://www.fischer-data-science.com/en/blog/the-best-low-cost-pr-tools-2022

The best press release is useless if it is not disseminated https://www.fischer-data-science.com/en/blog/the-best-press-release-is-useless-if-it-is-not-disseminated

The costs for a press release at a glance - From creation to dispatch https://www.fischer-data-science.com/en/blog/the-costs-for-a-press-release-at-a-glance-from-creation-to-dispatch

The German Media Market 2023 - An Overview https://www.fischer-data-science.com/en/blog/the-german-media-market-2022-an-overview

The inexpensive alternative to expensive PR software - The Media & PR Database 2022 https://www.fischer-data-science.com/en/blog/the-inexpensive-alternative-to-expensive-pr-software-the-media-und-pr-database-2022

The magazine database for the DACH region https://www.fischer-data-science.com/en/blog/the-magazine-database-for-the-dach-region

The Media & PR Database 2023 - The Booster for Your Press Work https://www.fischer-data-science.com/en/blog/the-media-und-pr-database-2023-the-booster-for-your-press-work

The new standard for editorial databases https://www.fischer-data-science.com/en/blog/the-new-standard-for-editorial-databases

The only online editorial directory you really need - How to get your press release into editorial offices https://www.fischer-data-science.com/en/blog/the-only-online-editorial-directory-you-really-need-how-to-get-your-press-release-into-editorial-offices

The only press database you really need https://www.fischer-data-science.com/en/blog/the-only-press-database-you-really-need

The perfect PR tool for the small budget https://www.fischer-data-science.com/en/blog/the-perfect-pr-tool-for-the-small-budget

The press release - tips, examples & sample press release https://www.fischer-data-science.com/en/blog/the-press-release-tips-examples-und-sample-press-release

The W-questions in the press release - What information must be included? https://www.fischer-data-science.com/en/blog/the-w-questions-in-the-press-release-what-information-must-be-included

Thousands of Euros for a press release? A swan song to conventional press distributors https://www.fischer-data-science.com/en/blog/thousands-of-euros-for-a-press-release-a-swan-song-to-conventional-press-distributors

Tips and tricks for your press work - Which pitfalls to avoid? https://www.fischer-data-science.com/en/blog/tips-and-tricks-for-your-press-work-which-pitfalls-to-avoid

Tips for sending out press releases https://www.fischer-data-science.com/en/blog/tips-for-sending-out-press-releases

Tips for sending press releases - This is what you should consider https://www.fischer-data-science.com/en/blog/tips-for-sending-press-releases-this-is-what-you-should-consider

Tips for writing a press release https://www.fischer-data-science.com/en/blog/tips-for-writing-a-press-release

Tips for your press release https://www.fischer-data-science.com/en/blog/tips-for-your-press-release

Up-to-date editorial lists for more media presence https://www.fischer-data-science.com/en/blog/up-to-date-editorial-lists-for-more-media-presence

What are avoidable mistakes at a PR agency? https://www.fischer-data-science.com/en/blog/what-are-avoidable-mistakes-at-a-pr-agency

What are avoidable mistakes when building media contacts? https://www.fischer-data-science.com/en/blog/what-are-avoidable-mistakes-when-building-media-contacts

What are avoidable mistakes when contacting journalists? https://www.fischer-data-science.com/en/blog/what-are-avoidable-mistakes-when-contacting-journalists

What are headlines? https://www.fischer-data-science.com/en/blog/what-are-headlines-

What are influencer relations? https://www.fischer-data-science.com/en/blog/what-are-influencer-relations

What are media relations? https://www.fischer-data-science.com/en/blog/what-are-media-relations

What are news sources? https://www.fischer-data-science.com/en/blog/what-are-news-sources

What are objections from prospective buyers of PR databases that keep you from buying? https://www.fischer-data-science.com/en/blog/what-are-objections-from-prospective-buyers-of-pr-databases-that-keep-you-from-buying

What are public relations? https://www.fischer-data-science.com/en/blog/what-are-public-relations

What are typical mistakes when distributing press releases? https://www.fischer-data-science.com/en/blog/what-are-typical-mistakes-when-distributing-press-releases

What distinguishes the Media & PR Database from other PR software? https://www.fischer-data-science.com/en/blog/what-distinguishes-the-media-und-pr-database-from-other-pr-software

What does a PR agency do? https://www.fischer-data-science.com/en/blog/what-does-a-pr-agency-do

What does a PR department do? https://www.fischer-data-science.com/en/blog/what-does-a-pr-department-do

What does a press distribution list cost? https://www.fischer-data-science.com/en/blog/what-does-a-press-distribution-list-cost

What does a press release cost? https://www.fischer-data-science.com/en/blog/what-does-a-press-release-cost

What is a communication concept? https://www.fischer-data-science.com/en/blog/what-is-a-communication-concept

What is a communication strategy? https://www.fischer-data-science.com/en/blog/what-is-a-communication-strategy

What is a content strategy? https://www.fischer-data-science.com/en/blog/what-is-a-content-strategy

What is a media channel? https://www.fischer-data-science.com/en/blog/what-is-a-media-channel

What is a media database? https://www.fischer-data-science.com/en/blog/what-is-a-media-database

What is a media distributor? https://www.fischer-data-science.com/en/blog/what-is-a-media-distributor

What is a media inquiry? https://www.fischer-data-science.com/en/blog/what-is-a-media-inquiry-

What is a media invitation? https://www.fischer-data-science.com/en/blog/what-is-a-media-invitation

What is a media strategy? https://www.fischer-data-science.com/en/blog/what-is-a-media-strategy

What is a news agency? https://www.fischer-data-science.com/en/blog/what-is-a-news-agency

What is a news portal? https://www.fischer-data-science.com/en/blog/what-is-a-news-portal

What is a PR service? https://www.fischer-data-science.com/en/blog/what-is-a-pr-service

What is a press briefing? https://www.fischer-data-science.com/en/blog/what-is-a-press-briefing

What is a press conference? https://www.fischer-data-science.com/en/blog/what-is-a-press-conference

What is a press distributor? https://www.fischer-data-science.com/en/blog/what-is-a-press-distributor

What is a press event? https://www.fischer-data-science.com/en/blog/what-is-a-press-event

What is a press folder? https://www.fischer-data-science.com/en/blog/what-is-a-press-folder

What is a press invitation? https://www.fischer-data-science.com/en/blog/what-is-a-press-invitation

What is a press kit? https://www.fischer-data-science.com/en/blog/what-is-a-press-kit

What is a press office? https://www.fischer-data-science.com/en/blog/

What is a press release distributor? https://www.fischer-data-science.com/en/blog/what-is-a-press-release-distributor

What is a press service? https://www.fischer-data-science.com/en/blog/what-is-a-press-service

What is a social media strategy? https://www.fischer-data-science.com/en/blog/what-is-a-social-media-strategy

What is a theme service? https://www.fischer-data-science.com/en/blog/what-is-a-theme-service

What is an editorial plan? https://www.fischer-data-science.com/en/blog/what-is-an-editorial-plan

What is an image campaign? https://www.fischer-data-science.com/en/blog/what-is-an-image-campaign

What is an infographic? https://www.fischer-data-science.com/en/blog/what-is-an-infographic

What is blogging? https://www.fischer-data-science.com/en/blog/what-is-blogging

What is brand awareness? https://www.fischer-data-science.com/en/blog/what-is-brand-awareness

What is branding? https://www.fischer-data-science.com/en/blog/what-is-branding

What is communication research? https://www.fischer-data-science.com/en/blog/what-is-communication-research

What is Corporate Design? https://www.fischer-data-science.com/en/blog/what-is-corporate-design

What is corporate publishing? https://www.fischer-data-science.com/en/blog/what-is-corporate-publishing

What is crisis communication? https://www.fischer-data-science.com/en/blog/what-is-crisis-communication

What is cross media? https://www.fischer-data-science.com/en/blog/what-is-cross-media

What is image management? https://www.fischer-data-science.com/en/blog/what-is-image-management

What is Media & Communication Studies? https://www.fischer-data-science.com/en/blog/what-is-media-und-communication-studies

What is media evaluation? https://www.fischer-data-science.com/en/blog/what-is-media-evaluation

What is media monitoring? https://www.fischer-data-science.com/en/blog/what-is-media-monitoring

What is media planning? https://www.fischer-data-science.com/en/blog/what-is-media-planning

What is media work? https://www.fischer-data-science.com/en/blog/what-is-media-work

What is news? https://www.fischer-data-science.com/en/blog/what-is-news

What is online communication? https://www.fischer-data-science.com/en/blog/what-is-online-communication

What is online PR? https://www.fischer-data-science.com/en/blog/what-is-online-pr

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