What is a content strategy?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.