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Knowledge Base

Writing a press release - A guide

09/30/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a meaningful headline: a headline should clearly signal what the press release is about.

2. Formulate a concise introductory sentence: you should once again summarize the topic of the press release in a concise sentence.

3. Tell the story: tell the story behind the press release. What happened, what is the significance, and what is the key message?

4. Add relevant facts and information: add more relevant information, such as quotes, data, facts or links.

5. Close with a concluding sentence: give the reader another brief summary and call to action.

6. Add a contact person: don't forget to include your name, phone number and email address so that interested readers can contact you.

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