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Checklist - What your press release should contain

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Subject line: A short, concise headline that grabs the reader's attention

2. Introduction: A few short sentences that introduce the reader to a topic.

3. Key message: a short summary of the most important information

4. Description: a more detailed description of the topic, including background information

5. Quotes: Quotes from people involved that support the key message

6. Contact information: Contact details for queries

7. Abbreviations: Explanations of abbreviations and acronyms.

8. Images/videos: Images, videos or other visual elements that complement the press release

9. Social media: Links to your social media accounts so readers can share your content

10. Conclusion: a brief closing that encourages readers to learn more about the topic

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