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1. Subject line: A short, concise headline that grabs the reader's attention
2. Introduction: A few short sentences that introduce the reader to a topic.
3. Key message: a short summary of the most important information
4. Description: a more detailed description of the topic, including background information
5. Quotes: Quotes from people involved that support the key message
6. Contact information: Contact details for queries
7. Abbreviations: Explanations of abbreviations and acronyms.
8. Images/videos: Images, videos or other visual elements that complement the press release
9. Social media: Links to your social media accounts so readers can share your content
10. Conclusion: a brief closing that encourages readers to learn more about the topic