What is media monitoring?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media monitoring is an analysis procedure used to monitor and evaluate media coverage. The aim is to record the presence and influence of a company, brand or person in the media and to improve the communication strategy. To this end, media reports, press releases, social media posts and other media content are systematically collected, analyzed and evaluated.