How your press release reaches the editorial offices
01/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To get your press release into the newsrooms, you should first develop a good understanding of how press relations work. First, make sure your press release is tailored to the needs of the media and tells an interesting story. Then you can send your press release to the appropriate editors. To make sure your press release is sent to the right editors, you can create a press release distribution list. This list should include all the editorial offices to which your press release should be sent. You can also start an email marketing campaign to send your press release to the right audiences.