What is a communication strategy?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A communication strategy is a plan that specifies how an organization, company, or individual will deliver information to and communicate with its target audience. A communication strategy can also be used to convey a specific message or image or to generate interest in a product or service. This plan can also be used to target and reach a specific audience by identifying different communication channels that are relevant to the target audience.