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Glossary / Lexicon

What is image management?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Image management is a process in which a person or company seeks to improve, protect and preserve the image others have of them. This can be achieved through a variety of methods, such as promoting a good reputation, publishing positive information about the person or company, participating in public events, and spreading positive messages. Image management requires a strategic and continuous commitment to maintain and improve the image.
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