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1. Develop a press release that contains a newsworthy message about your company. Make sure the press release contains relevant facts and interesting information.
2. Write an introduction that draws readers' attention to the press release. Make sure you highlight key information and create an incentive to read on.
3. List all contact information to send the press release to the media. For most media, you will need an email address, fax number and phone number.
4. Design a distribution list to send out your press release. Distribute the press release to all relevant media you think might be interested.
5. Contact editors to make sure they receive your press release. Make sure they have read and reviewed your press release.
6. If the editors are interested, set up an interview. Make it clear that you and your company are willing to provide more information if needed.
7. Track how your press releases are received by the media. Pay attention to media coverage and the results your press release has generated.