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1. Use keywords: use relevant keywords in your press release to make sure that search engines can find it easily. Choose keywords carefully and try to include them in the title and first sentence.
2. Create a meaningful profile: create a meaningful profile that includes the most important information about your company and brand. Use your social media channels to do this and make sure they are updated regularly.
3. Publish a link: Post a link to your press release on your website, including all social networks. This way, more people can become aware of your press release.
4. Distribute the press release on press distribution lists: press distribution lists are a great way to send your press release to many different organizations and media outlets. Most press distribution lists are free, but there are also some paid options that offer a wider reach.
5. Create a video: Create a short video explaining your press release and post it on social media. This is a quick way to get your press release out to a wide audience.