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1. Research which trade publications are relevant to your industry.
2. Create a list of contact details for the editors.
3. Write a press release specific to your industry and target audience.
4. Compose an email introducing the press release and send it to the editors.
5. Remember to attach the press release and send the email to the correct address.
6. Wait a few days and check if you have received a response.
7. If you do not receive a response, send another email to the editors.