Share:

Glossary / Lexicon

What is a theme service?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A topic service is a service offered by media or PR agencies that helps companies and organizations place editorial content in the media. The topic service offers journalists a comprehensive selection of prepared content and ideas on various topics relevant to the medium's target group.

Typically, a topic service consists of a collection of press releases, background information, expert opinions, graphics, photos and other materials on a specific topic or industry. The content is prepared for journalists and can be integrated directly into their reporting.

A topic service can be an effective way for companies and organizations to showcase their expertise and knowledge in a particular industry and increase visibility in the media. By providing relevant content for journalists, they can achieve positive coverage and strengthen their image as an expert.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: