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How does target group analysis work?

Target group analysis is an important step in marketing strategy to better understand the needs, desires, preferences and buying patterns of potential customers. A successful target audience analysis can help you target your marketing and sales activities to your target audience, increasing your chances of success.

Here are some steps that can help in conducting a target audience analysis:

Gather data about your existing customers: Use internal data to gather information about your existing customers. This can include: Demographic characteristics (age, gender, income, education), buying patterns, buying habits, interests, hobbies and more.

Research your potential audience: use external data sources to learn more about your target audience. For example, you can use publicly available data such as census data, market research reports, or other relevant data sources.

Identify your target audience: identify your target audience based on the information you have gathered. In doing so, you should also analyze the market and your competition.

Create personas: Create one or more personas that represent your target audience. Personas help you focus on your target audience and develop targeted marketing messages based on their needs and wants.

Use tools: Use tools like social media analytics or Google Analytics to gather more information about your target audience.

Analyze your results: Analyze the data you collect and derive conclusions about which marketing strategies are best suited to appeal to your target audience.

Through a thorough target group analysis, you can better understand the needs and desires of your target group and thus develop targeted marketing strategies that increase your chances of success.