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Press Release Guide - How to create a good press release

10/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an effective way to send a message to the public. A good press release should be short, informative and interesting.

1. Write a meaningful headline.

The title of your press release should be clear and unambiguous to capture the interest of readers. Avoid exaggerated statements and refrain from using technical jargon.

2. Keep it short and concise

Try to keep your press release as short and concise as possible. Avoid unnecessary words and include only the relevant information.

3. Include a photo or a video

Make your press release more interesting by attaching a photo or video. These mediums can help readers gain a better understanding of your message.

4. Refer to further information

If you have more information ready, you can provide a link or source to help readers better understand your message.

5. End with contact information

At the end of your press release, you should include contact information so readers can contact you directly with questions or comments.

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