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How should a press release be structured?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release should generally be structured in the following sections:

1. Headline: This is where the most important message should be briefly and succinctly summarized.

2. First paragraph: Here the core message of the press release should be formulated in one or two sentences.

3. Body: Here, details about the content of the press release can be listed. In addition, information about the company, product or service should also be included.

4. Conclusion

Contact details for queries can be listed here.

5. Conclusion: A sentence or quote can be included here to summarize the content.

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