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1. Define your goals and focus. This will help you focus on the most important topics and save time.
2. Use a press release management tool to manage and track your press releases.
3. Use a social network monitoring tool to track online discussions about your company and industry.
4. Use social media marketing tools to distribute your content.
5. Automate the management of your press contacts to save time.
6. Use email marketing tools to publish and track press releases.
7. Assemble a team to handle day-to-day press relations.
8. Work on a strategy to increase the reach of your press outreach.
9. Attend press events and industry events to expand your network.
10. Post content regularly on your social media channels and company blog.