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Sending press releases in a targeted manner - How can I distribute my press release?

11/18/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several options for sending out or distributing press releases. Professional PR solutions, which usually cost several thousand euros per year, often offer flat-rate mailings, which means that regardless of whether you only want to send out a handful of press releases per year, you pay a four-digit amount up front. For the vast majority of companies, this is unlikely to be worth it.

Another possibility is the single dispatch of press releases. This usually costs a few hundred euros. If your text exceeds a certain number of characters or you want to attach press photos, costs of about 400-750 euros per piece quickly arise.

With our media & PR database, you take control of your mailings and pay only a fraction of the price of other providers per year. Find out now!

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