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1. Target your press releases to the right audience: Write them to journalists covering topics relevant to your message.
2. Summarize your message clearly and concisely: Write succinctly what the key message of your press release is.
3. Explain why your news is important and how it will impact readers: explain why your news is a good topic for coverage.
4. Include other relevant information: include facts, figures or related links that support the journalism.
5. Make your press releases discoverable: Have them accessible to journalists by sending them to press portals, social media and similar channels.
6. Track the success of your press releases: Use tracking tools to track the response to your news to see what works and what doesn't.