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1. Make sure that the press release is relevant. There must be something that interests the readers.
2. Avoid filler words. Use short, concise sentences.
3. Make the press release easy to read. Use a clear structure and easy-to-understand language.
4. summarize the most important information in the first line.
5. Provide specific information. Avoid generalities.
6. Remember that you must also include an anchor in a press release. Reference additional information, such as a website link or photo.
7. Use a photo or video to make the article more visually appealing.
8. Check the press release for spelling mistakes and grammatical errors.
9. Send the press release to the right media outlets. Distribute it to reporters, bloggers, publishers and other media.