News / Blog: #zielgruppe

What is a brand strategy?

A brand strategy is a plan used to position a brand or product in the market. This strategy includes identifying target audiences and customer needs, defining values and positioning, creating communication plans, and defining activities to promote the brand. The goal is to create a strong, unique brand that attracts customers and leads to longer-term customer loyalty.

What is campaign monitoring?

Campaign monitoring is the regular monitoring of a campaign to measure and evaluate its success. It can be both a targeted measurement of campaign performance and the collection of data on individual target groups. Campaign monitoring allows companies to respond to changes in the campaign and adjust their strategy to achieve the desired results.

What is online advertising?

Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.

What are public relations?

Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.

What is the brand identity?

Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.