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Glossary / Lexicon

What is online advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.
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