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Glossary / Lexicon

What are public relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.
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