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Glossary / Lexicon

What is the brand identity?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.
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