What is a brand strategy?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A brand strategy is a plan used to position a brand or product in the market. This strategy includes identifying target audiences and customer needs, defining values and positioning, creating communication plans, and defining activities to promote the brand. The goal is to create a strong, unique brand that attracts customers and leads to longer-term customer loyalty.