12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Education marketing is a specialized area of marketing that focuses on the promotion of educational offerings and programs. It is used to help schools, universities, continuing education programs, vocational training, and other education providers attract students. Education marketing includes various techniques, including online ads, social media campaigns, email marketing, content marketing, and event marketing. The purpose is to give potential students a clear understanding of the programs and motivate them to apply.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Logistic regression is a type of statistical modeling used to predict a binary output of an event. It is commonly used in areas such as disease risk prediction, customer satisfaction, and advertising. It is a type of regression analysis that predicts a binary outcome from a set of variables. It is typically used to determine whether or not an event will occur based on a number of influencing factors.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Opinion research is a form of empirical social research used to investigate opinions, attitudes and behaviors of people or groups. Various methods are used for this purpose, such as surveys, interviews, group discussions and observations. Opinion research is often used in advertising, politics and business research to gain a better understanding of target groups and make better decisions.