What is opinion research?
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Opinion research is a form of empirical social research used to investigate opinions, attitudes and behaviors of people or groups. Various methods are used for this purpose, such as surveys, interviews, group discussions and observations. Opinion research is often used in advertising, politics and business research to gain a better understanding of target groups and make better decisions.