What is education marketing?
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Education marketing is a specialized area of marketing that focuses on the promotion of educational offerings and programs. It is used to help schools, universities, continuing education programs, vocational training, and other education providers attract students. Education marketing includes various techniques, including online ads, social media campaigns, email marketing, content marketing, and event marketing. The purpose is to give potential students a clear understanding of the programs and motivate them to apply.