News / Blog: #werbung

What is branding?

Branding is a process through which a company seeks to establish a unique identity and a strong emotional connection with its customers and prospects. It is a combination of marketing, advertising, and strategic communications aimed at creating and protecting a positive image and building a strong emotional connection between a company and its customers. Branding also includes the design of logos, colors and fonts that identify the brand, as well as the use of slogans and taglines that highlight the brand's core values.

What is targeting?

Targeting is a technique of advertising in which advertisers try to reach the most specific target groups possible. This is achieved by advertisers using certain characteristics such as age, gender and location to send relevant advertising to people who might be interested in their products or services. Another example of targeting is retargeting, where advertisers send specific ads to people who have previously been to their website.

What is brand alignment?

A brand alignment is a strategic process that influences how a company develops and markets a brand. This process can relate to various aspects of brand management, including positioning, product development, communications, advertising and sales. Brand alignment can help a company sharpen its brand identity, improve its brand image, and strengthen customer loyalty.

What is an image campaign?

An image campaign is an advertising campaign aimed at improving the reputation of a company, brand or organization. Image campaigns aim to improve the public image of a person, brand or organization by highlighting positive attributes and events. They can be carried out in a variety of ways, including advertising, online marketing, PR events, social media activities and more.

What is brand awareness?

Brand awareness is the ability of a brand to make itself known to the public, customers and other market participants. This is achieved through a combination of factors such as advertising, marketing and PR. Brand awareness is an important element in building a brand and helps build strong customer loyalty. It is also a factor that plays a role in pricing, as a well-known brand can charge more prices and be able to make a higher profit.