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Glossary / Lexicon

What is brand alignment?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A brand alignment is a strategic process that influences how a company develops and markets a brand. This process can relate to various aspects of brand management, including positioning, product development, communications, advertising and sales. Brand alignment can help a company sharpen its brand identity, improve its brand image, and strengthen customer loyalty.
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