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Glossary / Lexicon

What is a sales strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales strategy is a plan to help a company sell its products and services. It involves developing a vision, strategy, and approach to provide the best possible experience for customers. It can also include the development of promotional materials, pricing, and customer retention activities. A sales strategy can also help a company better achieve its goals.
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