What is an image campaign?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An image campaign is an advertising campaign aimed at improving the reputation of a company, brand or organization. Image campaigns aim to improve the public image of a person, brand or organization by highlighting positive attributes and events. They can be carried out in a variety of ways, including advertising, online marketing, PR events, social media activities and more.