What is a media strategy?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A media strategy is a plan for using media, such as television, radio, print and digital media, in a targeted and effective way to communicate and promote an organization, product or service. The goal is to reach the target audience, increase awareness and position the brand, product or service. A media strategy includes choosing media, planning content, controlling costs, and analyzing results.