What is PR software?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR software is a type of software that helps companies plan, execute and monitor public relations activities. It can help increase brand awareness, track campaigns, manage and publish content, and measure how effective PR activities are. There are many different types of PR software that offer different features and functionality. Some can even help you retain media, create PR reports, and manage individual campaigns.