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Glossary / Lexicon

What is brand awareness?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Brand awareness is the ability of a brand to make itself known to the public, customers and other market participants. This is achieved through a combination of factors such as advertising, marketing and PR. Brand awareness is an important element in building a brand and helps build strong customer loyalty. It is also a factor that plays a role in pricing, as a well-known brand can charge more prices and be able to make a higher profit.
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