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Publish guest posts - This is important to note

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to publish a contribution as a guest author on another website or in a magazine, there are a few things to consider:

Target audience and subject area: Make sure you know the target audience and subject area of ​​the website or magazine you plan to publish on. Your contribution should fit the target group and correspond to the topic focus.

Relevance and Quality: Your guest post should be relevant and of high quality to engage and provide value to readers. Carefully check the grammar, spelling, and formatting of your post.

Backlinks: Your guest post should not be viewed purely as a promotional post or as an attempt to generate backlinks to your own site. Instead, set links to relevant sources and only use links that offer added value for the readers.

Compliance with guidelines: Many websites and magazines have specific guidelines and requirements for guest posts, such as post length, formatting, or the use of images. Follow these guidelines to ensure your post can be published.

Contact: Before you send in your guest contribution, you should contact the responsible editor and express your interest in publication. Make sure you know their contact information and their preferences regarding the topic and format of the guest post.

Cooperation: It is important to develop a positive relationship with the host and to be responsive to their concerns and needs. Take responsibility and work closely with the host to ensure the guest post is published successfully.

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What is a marketing budget?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A marketing budget refers to the amount of money a company or organization allocates to marketing activities over a specific period. The budget is used to fund various marketing activities such as advertising, promotions, events, market research and digital marketing.

Marketing budget can be determined based on various factors such as company size, type of product or service, target audience, marketing goals and overall budget available.

An effective marketing budget enables a company to plan, implement and monitor its marketing strategy. It also helps measure ROI (return on investment) and ensures the company is focusing marketing spend on the most promising channels and actions to achieve the desired growth and success.

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What is blogging?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Blogging refers to the writing, publishing, and sharing of content on a website or online journal, referred to as a blog. A blog can be run by an individual or a group of writers and is often about a specific topic or niche, such as travel, fashion, technology, health, or politics.

Blog post writing is typically less formal than article or report writing and provides writers with a way to express their personality and voice. Blog posts can contain text, images, videos or other multimedia content and can be commented on by readers.

Blogging has become a significant medium used by the expected, businesses and organizations to strengthen their brand, demonstrate their expertise and connect with their target audience. Many successful bloggers have built up large readerships and can also generate income through advertising, sponsorship or affiliate marketing.

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What is self-PR?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Self-PR or "self-public relations" refers to the actions a person or organization takes to promote its own image and brand. Essentially, it is a type of self-promotion aimed at improving public perception and reputation. Self-PR can take various forms, such as publishing articles or blog posts, sharing success stories on social media platforms, or participating in public events and discussions to raise one's profile. The goal of self-PR is to build a positive perception and image and thus gain the trust and recognition of customers, investors or other stakeholders.
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What are typical mistakes when setting up an online store?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some typical mistakes made when setting up an online store:

Unclear objectives: an online store should have clear objectives, such as sales, customer loyalty, brand awareness or customer acquisition. If the goals are not clearly defined, it can be difficult to measure the success of the online store.

Lack of market analysis: it is important to conduct a thorough market analysis to understand the needs and wants of the target audience. Without this information, it can be difficult to properly adjust the online store's offer, price and marketing strategy.

Poor user experience: the online store should be user-friendly, offering clear navigation and ease of use. Poor user experience may cause customers to leave the online store without buying anything.

Insufficient product information: Customers want detailed information about the products they buy. If the product information in the online store is insufficient or unclear, customers may decide to buy elsewhere.

Lack of search engine optimization: Effective search engine optimization is crucial to make the online store visible in search results. If the online store does not rank well in search results, potential customers will not be able to find the online store.

Unclear payment options: The online store should offer clear and secure payment options. If the payment options are not clear or inadequate, it may deter customers and make them buy elsewhere.

Inadequate customer service: customer service is an important part of the online store and can make the difference between satisfied and dissatisfied customers. If customer service is inadequate or not easily accessible, it can deter customers and cause them to buy elsewhere.

There are many more mistakes that can be made when setting up an online store. Thorough planning and analysis, as well as collaboration with experienced e-commerce experts, can help avoid these mistakes and make the online store successful.

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