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Glossary / Lexicon

What is self-PR?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Self-PR or "self-public relations" refers to the actions a person or organization takes to promote its own image and brand. Essentially, it is a type of self-promotion aimed at improving public perception and reputation. Self-PR can take various forms, such as publishing articles or blog posts, sharing success stories on social media platforms, or participating in public events and discussions to raise one's profile. The goal of self-PR is to build a positive perception and image and thus gain the trust and recognition of customers, investors or other stakeholders.
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