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Glossary / Lexicon

What is blogging?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Blogging refers to the writing, publishing, and sharing of content on a website or online journal, referred to as a blog. A blog can be run by an individual or a group of writers and is often about a specific topic or niche, such as travel, fashion, technology, health, or politics.

Blog post writing is typically less formal than article or report writing and provides writers with a way to express their personality and voice. Blog posts can contain text, images, videos or other multimedia content and can be commented on by readers.

Blogging has become a significant medium used by the expected, businesses and organizations to strengthen their brand, demonstrate their expertise and connect with their target audience. Many successful bloggers have built up large readerships and can also generate income through advertising, sponsorship or affiliate marketing.

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