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What are typical mistakes when setting up an online store?

Here are some typical mistakes made when setting up an online store:

Unclear objectives: an online store should have clear objectives, such as sales, customer loyalty, brand awareness or customer acquisition. If the goals are not clearly defined, it can be difficult to measure the success of the online store.

Lack of market analysis: it is important to conduct a thorough market analysis to understand the needs and wants of the target audience. Without this information, it can be difficult to properly adjust the online store's offer, price and marketing strategy.

Poor user experience: the online store should be user-friendly, offering clear navigation and ease of use. Poor user experience may cause customers to leave the online store without buying anything.

Insufficient product information: Customers want detailed information about the products they buy. If the product information in the online store is insufficient or unclear, customers may decide to buy elsewhere.

Lack of search engine optimization: Effective search engine optimization is crucial to make the online store visible in search results. If the online store does not rank well in search results, potential customers will not be able to find the online store.

Unclear payment options: The online store should offer clear and secure payment options. If the payment options are not clear or inadequate, it may deter customers and make them buy elsewhere.

Inadequate customer service: customer service is an important part of the online store and can make the difference between satisfied and dissatisfied customers. If customer service is inadequate or not easily accessible, it can deter customers and cause them to buy elsewhere.

There are many more mistakes that can be made when setting up an online store. Thorough planning and analysis, as well as collaboration with experienced e-commerce experts, can help avoid these mistakes and make the online store successful.