12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing agency is a company that provides marketing and advertising services. It can offer a variety of services, including strategy and creative planning, media planning and buying, online marketing, social media marketing, public relations, and event planning. A marketing agency works with companies to achieve their goals and objectives by creating a series of campaigns that fit the company's specified target audiences.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The marketing mix is a strategic tool used by companies to position a product or service in the market. It is a combination of the four Ps: product, price, place and promotion. It is a basic approach to developing a strategy to market a product or service. The four Ps can be used to ensure that the right combination of products, prices, placements and promotions are chosen to enable successful marketing.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Internet marketing is a form of marketing in which companies use various techniques and strategies to promote and sell their products and services online. These include search engine optimization, search engine advertising, content marketing, email marketing, affiliate marketing, display advertising, and social media marketing.