What is a marketing concept?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.