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Glossary / Lexicon

What is a marketing agency?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing agency is a company that provides marketing and advertising services. It can offer a variety of services, including strategy and creative planning, media planning and buying, online marketing, social media marketing, public relations, and event planning. A marketing agency works with companies to achieve their goals and objectives by creating a series of campaigns that fit the company's specified target audiences.
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