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Glossary / Lexicon

What is a marketing script?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.
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