News / Blog: #strategie

What is lead generation?

Lead generation is a strategy for attracting potential customers or interested parties. It includes various measures aimed at making potential customers or prospects aware of a brand and its products and storing them as contacts in a database. Lead generation typically includes campaigns such as email marketing, search engine marketing, social media marketing, content marketing and others. Lead generation is an important strategy for attracting new customers and retaining existing ones.

What is a media strategy?

A media strategy is a plan for using media, such as television, radio, print and digital media, in a targeted and effective way to communicate and promote an organization, product or service. The goal is to reach the target audience, increase awareness and position the brand, product or service. A media strategy includes choosing media, planning content, controlling costs, and analyzing results.

What is Strategic Communication?

Strategic communication is a type of communication that is focused on a specific goal and concentrates on the development, implementation and monitoring of a communication strategy. The goal is to achieve a company's goals and objectives by establishing effective communication between the company and its target audiences. This concept is sometimes referred to as "risk management through communication" because it involves identifying, assessing and managing risks by providing clear and unambiguous information and messages to its target audiences.

What is a content strategy?

A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.

What is media consulting?

Media consulting is consulting that specializes in the development and use of various media. This includes various forms of media such as print media, online media, video and audio media, social media, and other digital media. The consultant can help develop a strategy and address a variety of issues related to the development and use of media. This includes developing and implementing a media plan, selecting and controlling media content, developing media campaigns, creating media resources, and evaluating media.