What is media consulting?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media consulting is consulting that specializes in the development and use of various media. This includes various forms of media such as print media, online media, video and audio media, social media, and other digital media. The consultant can help develop a strategy and address a variety of issues related to the development and use of media. This includes developing and implementing a media plan, selecting and controlling media content, developing media campaigns, creating media resources, and evaluating media.