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Why 80 percent of advertisers burn money in B2B online marketing

11/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many B2B online marketing advertisers try to achieve good results with minimal effort. But sometimes it's just not possible to achieve good results with minimal effort. It's important that B2B online marketing advertisers invest in a good strategy that aims for long-term results. This includes, for example, choosing the right target audience, optimizing the website, creating and publishing high-quality content, developing effective campaigns, and analyzing the results.

Many B2B online marketing advertisers don't invest in these strategies, instead trying to get more short-term results with less effort. This results in a lot of money being wasted without sustainable results.

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Tutorial: Earn money online with ChatGPT

10/26/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Artificial intelligence as a source of income

In a world where digitalisation is ever advancing, new opportunities to make money online are constantly opening up. One of these emerging options is the use of chatbots and artificial intelligence. A standout example is ChatGPT, an AI-powered model developed by OpenAI that is proving to be a versatile source of revenue.

What is ChatGPT?

ChatGPT is a specialised version of OpenAI's GPT-3.5 model, designed to have natural and fluid conversations with humans. It can answer questions, give advice, tell stories and be useful in multiple contexts. This functionality makes ChatGPT an extremely valuable tool for those looking for ways to generate income online.

How can you make money with ChatGPT?

There are several approaches to earning income with ChatGPT:

Develop chatbots for businesses: Businesses are looking for ways to streamline their customer service and make it more efficient. Developing chatbots based on ChatGPT is a lucrative opportunity. These chatbots can be used in customer support, e-commerce and other industries.

Text creation and content generation: ChatGPT can also be used as a text content creation tool. Content creators can use ChatGPT to generate ideas for articles, blogposts or product descriptions.

Online tutoring and learning assistance: ChatGPT can be used in education to help students with their homework. This can be a good way to establish yourself as an online tutor and assist students with various subjects.

E-commerce support: E-commerce businesses can use ChatGPT to generate product descriptions, answer customer questions or make personalised product suggestions.

Personalised advice: ChatGPT can also be used in the areas of finance, health and life advice. People are looking for answers to personal questions online, and ChatGPT can serve as a resource to provide valuable advice.

How do you get started?

To make money with ChatGPT, you need to have access to the model. OpenAI provides an API that developers can use to gain access to ChatGPT. You can also use existing platforms based on ChatGPT to offer your services. It is important to familiarise yourself with the usage guidelines and privacy policies and ensure that your services comply with the law.

Conclusion

Using ChatGPT to make money online requires creativity and expertise. It offers an exciting opportunity to harness the power of artificial intelligence to meet the needs of businesses and individuals. As the world continues to digitise, ChatGPT could become a significant source of income for many. It is important to use this technology responsibly and ethically, keeping the needs of users in mind. Take advantage of this emerging opportunity and explore the world of ChatGPT to build your own online business and increase your income.

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The Dark Side of Online Coaching: Why Fake Business Gurus Are a Problem

10/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online coaching has created the opportunity for people from all over the world to learn and work from home. However, as in any industry, there are black sheep in online coaching: fake business gurus who promise to make people rich and successful, but in reality are only out for their own financial interest.

What are fake business gurus?

Fake business gurus are people who claim to be experts in certain business fields and share their knowledge and experience with others. They pretend to help people take their careers and businesses to the next level, but in reality they often have no experience or success in the areas they claim to be experts in.

Why are fake business gurus a problem?

Fake business gurus are a problem for several reasons:

They deceive people: Fake business gurus deceive people by making them false promises and creating unrealistic expectations. They promise that they can make people rich and successful if they just buy their services. In reality, the promises are often empty and the results unattainable.

They are greedy for money: fake business gurus are often only out for their own financial interest. They sell expensive courses and coaching services that often don't deliver what they promise.

They harm the online coaching industry: Fake business gurus harm the online coaching industry as a whole by undermining people's trust in reputable online coaches and courses. People who have had bad experiences with fake business gurus are often suspicious of other online coaches and services.

How do I recognize a fake business guru?

It can be difficult to distinguish a fake business guru from a reputable online coach. However, here are some signs to look out for:

Promises of quick wealth: if someone claims they can bring you wealth and success in a matter of weeks or months, you should be skeptical. Success and wealth require hard work and time.

Lack of experience or success: If someone claims to be an expert in a particular business area, but has no experience or success in that area, you should be wary.

Overpriced courses or coaching services: If someone is selling overpriced courses or coaching services, you should consider whether the price is reasonable and whether it is worth investing the money.

Conclusion

Fake business gurus are a problem in the online coaching industry because they deceive people, are money hungry, and damage the reputation of the industry. It is important for people who want to use online coaching services to be attentive and discerning in order to avoid fake business gurus and instead find reputable and experienced online coaches. When you're looking for an online coach, look for signs of respectability, such as references, recommendations, transparent pricing, and a clear description of services. By carefully checking who you are putting your money and trust in, you can ensure that you are benefiting from an experienced and qualified online coach and not falling for a fake business guru.

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Advertising psychology - How to convince your potential customers to make a purchase decision

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Offer a solution to a problem: If you want to convince your potential customers, you need to offer them a solution to a specific problem. For example, this can be a product that solves a specific problem or a service that saves them time and money. By understanding the problems and needs of your target audience, you can create a product or service that offers them real value.

2. Convey trust: Customers need to feel confident that they are supporting a high-quality and trustworthy brand. Convey to your potential customers that you stand for quality and service. Be transparent and offer guarantees to make your customers feel secure.

3. Create an emotional connection: customers need to make an emotional connection with your product or brand. Try to understand the emotional needs of your target audience and address them directly. Tell a story that resonates with your customers and appeals to them.

4. Use social proof: social proof is a very effective way to convince potential customers. When customers see other people buying and using your product, they will be more willing to purchase it. Show your potential customers reviews, testimonials and success stories to strengthen social proof.

5. Focus on the benefits: Remember to focus on the benefits of your product or service instead of focusing on the features. Explain to your customers how they can benefit from your product or service.

6. Make an offer: If you make an attractive offer, potential customers will be more willing to make a purchase decision. Think about special offers, discounts, gifts and other perks to incentivize your customers.

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Marketing addresses in the lettershop - What you should look out for when buying

07/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

- Make sure that the addresses are up-to-date and correct.

- Check that the addresses correspond to the desired target market.

- Verify that addresses have sufficient information for an effective campaign.

- Check that the addresses are part of a database that is updated regularly.

- Make sure that the addresses are cost-effective and offer good value for money.

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