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Marketing addresses in the lettershop - What you should look out for when buying

07/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

- Make sure that the addresses are up-to-date and correct.

- Check that the addresses correspond to the desired target market.

- Verify that addresses have sufficient information for an effective campaign.

- Check that the addresses are part of a database that is updated regularly.

- Make sure that the addresses are cost-effective and offer good value for money.

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