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The Dark Side of Online Coaching: Why Fake Business Gurus Are a Problem

10/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online coaching has created the opportunity for people from all over the world to learn and work from home. However, as in any industry, there are black sheep in online coaching: fake business gurus who promise to make people rich and successful, but in reality are only out for their own financial interest.

What are fake business gurus?

Fake business gurus are people who claim to be experts in certain business fields and share their knowledge and experience with others. They pretend to help people take their careers and businesses to the next level, but in reality they often have no experience or success in the areas they claim to be experts in.

Why are fake business gurus a problem?

Fake business gurus are a problem for several reasons:

They deceive people: Fake business gurus deceive people by making them false promises and creating unrealistic expectations. They promise that they can make people rich and successful if they just buy their services. In reality, the promises are often empty and the results unattainable.

They are greedy for money: fake business gurus are often only out for their own financial interest. They sell expensive courses and coaching services that often don't deliver what they promise.

They harm the online coaching industry: Fake business gurus harm the online coaching industry as a whole by undermining people's trust in reputable online coaches and courses. People who have had bad experiences with fake business gurus are often suspicious of other online coaches and services.

How do I recognize a fake business guru?

It can be difficult to distinguish a fake business guru from a reputable online coach. However, here are some signs to look out for:

Promises of quick wealth: if someone claims they can bring you wealth and success in a matter of weeks or months, you should be skeptical. Success and wealth require hard work and time.

Lack of experience or success: If someone claims to be an expert in a particular business area, but has no experience or success in that area, you should be wary.

Overpriced courses or coaching services: If someone is selling overpriced courses or coaching services, you should consider whether the price is reasonable and whether it is worth investing the money.

Conclusion

Fake business gurus are a problem in the online coaching industry because they deceive people, are money hungry, and damage the reputation of the industry. It is important for people who want to use online coaching services to be attentive and discerning in order to avoid fake business gurus and instead find reputable and experienced online coaches. When you're looking for an online coach, look for signs of respectability, such as references, recommendations, transparent pricing, and a clear description of services. By carefully checking who you are putting your money and trust in, you can ensure that you are benefiting from an experienced and qualified online coach and not falling for a fake business guru.

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