12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market positioning is a strategy used by companies to determine the position of their products compared to the products of their competitors. It involves analyzing the characteristics and position of the products compared to competitors and establishing a position in the market that focuses on unique values and characteristics that distinguish the product from others. The goal is to increase awareness and demand of the product among customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Business analytics is a collection of techniques, methods, and processes used to collect, analyze, and interpret large amounts of data to make better decisions for businesses. It can help identify trends and pattern recognition that affect a company's performance and measure the results of investments. Business analytics can also help create a better understanding of customer needs to increase sales and improve customer satisfaction.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Promotional tools are tools that marketers use to advertise and market their brand. They can come in a variety of formats, including print, audio, video, digital, and social media. Some of the most common promotional tools are advertisements, flyers, brochures, ads, postcards, banners, PR pieces, giveaways, giveaways, email campaigns, and many others. These promotional tools are used to increase brand awareness and customer loyalty, attract potential customers, appease customers, and generate more sales.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead nurturing is a term used in the context of online marketing. It refers to following and nurturing a potential customer over time to maintain or increase interest in a product or service. Lead nurturing campaigns can often include emails, automated messages, content, and other touchpoints aimed at building a relationship with potential customers and getting them to take a specific action.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digital transformation is the process by which organizations and businesses use technology to change and modernize. This process enables organizations to leverage the latest trends and technologies to create new opportunities, optimize their processes, and better serve their customers. This includes using technologies such as artificial intelligence, cloud computing, blockchain, Internet of Things, machine learning, and data analytics to automate business processes and increase productivity.