What is Lead Nurturing
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead nurturing is a term used in the context of online marketing. It refers to following and nurturing a potential customer over time to maintain or increase interest in a product or service. Lead nurturing campaigns can often include emails, automated messages, content, and other touchpoints aimed at building a relationship with potential customers and getting them to take a specific action.