What is market positioning?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market positioning is a strategy used by companies to determine the position of their products compared to the products of their competitors. It involves analyzing the characteristics and position of the products compared to competitors and establishing a position in the market that focuses on unique values and characteristics that distinguish the product from others. The goal is to increase awareness and demand of the product among customers.